JBL WATERPROOF SPEAKERS
THE BRIEF Launch JBL’s first ever line of waterproof portable speakers.
THE CHALLENGE Create a compelling visual campaign for JBL waterproof speakers while gathering enough visual assets to fulfill needs for a greater global toolkit (retail, social, editorial, OOH, etc).
THE SOLUTION Our campaign was to go all in on our new USP - these speakers put out serious sound that will never be compromised by water. While everyone else in the category was telling their stories through dew drop covered speakers, we decided to take our sound driven moments to new depths and prove that these speakers could make waves just as well as they could take them.
